Following this announcement, fans will be enabled to purchase UEFA Women’s Football tickets while using Visa Click to Pay, which was developed to offer a secure and efficient online ticket purchasing experience.
In addition, the card product makes online shopping easier and safer by eliminating the overall need for manual card number entry, while the Click to Pay technology will bring security features such as tokenization as well. By replacing a customer’s card credentials with a randomly generated token, the partnership will also increase successful transactions and reduce fraudulent payments.
UEFA represents a governing body of European football and a not-for-profit organisation that supports and ensures the sport continues to develop at all levels across its 55 member associations. Through this collaboration, Visa will continue its strategy of connecting customers through the use of a convenient, secure, and reliable payment network, enabling fans to benefit from an optimised experience. In addition, the digital solution will make purchasing tickets more convenient and secure, as the partnership with Visa will enable UEFA to ensure that more supporters can experience women’s football firsthand.
As the landscape has seen a rise of digitally savvy fans who find it frustrating to enter card details in order to make payments, the collaboration will see Click to Pay become available on the UEFA ticketing platform in order to simplify online ticket purchases for the UEFA Women's Champions League final and UEFA Women's EURO matches. At the same time, both companies are set to continue to focus on meeting the needs, preferences, and demands of clients and customers in an ever-evolving market, while prioritising the process of remaining compliant with the regulatory requirements and laws of the industry as well.
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